The 2019/20 European Cup season is about to begin with the best clubs in Europe competing in the Champions League and Europa League. The are clubs with numerous sporting success, titles and attract millions of fans. However, they don’t compete only on the pitch but even off the field there is fierce competition. In the social media, they fight for fans engagement, popularity to increase merchandising and sponsoring revenues.

This post will take a look at the number of followers of the top European clubs on Instagram, Facebook and Twitter and create a ranking of the teams with the most social media fans. 

Real Madrid
Total: 241.4 million
Instagram: 77.8 million fan
Facebook: 110 million fan
Twitter: 32.9 million (Spanish), 10.8 million (English), 8.7 million (Arabic), 813,400 (French), 383,400 (Japanese)
Real is on the top despite the departure of superstar Cristiano Ronaldo in the summer of 2018. Real stays in the throne due to having a clear strategy over archrival FC Barcelona among the Spanish-speaking followers. Even more surprising is Reals’ popularity on Twitter among Arabic-speaking fans, which is ultimately one of the crucial factors for the leading position of the Madrileneans.

FC Barcelona
Total: 235.4 million
Instagram: 76.6 million fan
Facebook: 103 million fan
Twitter: 30.7 million (English), 14.5 million (Spanish), 5.9 million (Catalan), 2.1 million (Arabic), 941,500 (French), 805,000 (Portuguese), 402,900 (Indonesian), 276,700 (Japanese), 215,300 (Turkish)
The 30.7 million followers on the English-language Twitter account are surprisingly good which can not even achieved by any English clubs. The 5.9 million followers of the Catalan Twitter account is the proof of how important Barca is for the Catalans -due to the fact that there’s only” 7.6 million Catalans worldwide.